Friday, January 3, 2020

Database Paper - 658 Words

Whatis.com (2004) defines a database as a collection of information that is organized so that it can easily be accessed, managed, and updated. In my current job at Wellco Tank Trucks, Inc., we do not use any type of databases in the daily operations of our business. My only job that involved regular use of a database was at Chilcutt Direct Marketing (CDM) in Oklahoma City, Oklahoma. From February 2003 to June 2004, I was an Account Executive of Brokerage at CDM. CDM is a direct marketing company that manages and brokers customer mailing lists for companies across the United States. The company uses an operating system called AS/400. AS/400 is setup with a database included. The database is customizable to fit the specific needs†¦show more content†¦By searching through the database using the target customer information, I could narrow the field of possible lists from 40,000 to less than fifty. From there, I would research each of the lists further to find the best pos sible customer lists for Bass Pro Shops to send Christmas catalogs to. Each employee at Chilcutt Direct Marketing spends an average of five hours per day actively using the Marketing Information Network database. MIN definitely made our jobs at CDM easier but the database would be much more beneficial to the company if a few changes were made. First, there have been several updates released for the AS/400 operating system that CDM uses but they are still using the original version. If they would update their operating system, they would find that the program would be more user-friendly and would be much more dependable. The other improvement that needs I suggest is in the consistency of functions within the database. For example, if you are in the order entry screen, the F1 function key is the command for field exit, the F4 key is for deleting and F5 updates the screen. In the order shipment screen, F1 is the command for delete, F4 is update, and F5 is field exit. This makes it very difficult to use and very easy to make mistakes. Over the years, other mailing list databases have come on the market to compete with MarketingShow MoreRelatedDatabase Normalization and Logical Process Concept Paper1403 Words   |  6 PagesDatabase Normalization and Logical Process Concept paper This short paper will explain with a simple example the process and the need of normalization in the most of the business databases. Complete proposal break down (Timeline phases, Financial phases) will be submitted per management request. Overview At first any database should be designed with the end user in mind. 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